BUILD A BRAND. NOT JUST MERCH

In this episode, C More breaks down why indie artists should stop treating merch like promo and start building full lifestyle brands. If you're still dropping tees with your mixtape name on it — you’re doing it wrong. 🧠 What you’ll learn: Why most artist merch doesn’t move How to shift from selling to storytelling The power of capsule collections Merch that connects to your music drops, tour dates & pop-ups The tools to launch your own brand with no major backing 🧢 Want to sell merch and music in the same place? 🎧 Join Narrio — the platform made for indie artists and creators → https://narrio.co 👕 FATTZ District distribution + artist branding support launching soon. #indieartist #musicbusiness #artistmerch #fashiondrop #indiegrind #narrio #fattzmedia #artistbranding #buildabrand #capsulecollection