EPISODE · Nov 7, 2025 · 9 MIN
Build A Business Community That Sells
from Marketing Happy Hour Podcast · host Shelby McFarland
Send us Fan MailWe share how choosing the right people changed our results, from guarded solo work to open collaboration that drives sales and calmer launches. We talk about picking a small circle, learning from others’ mistakes, and why competitors can become partners.• defining community as the circle that shapes decisions• lessons from isolating as a young founder and woman in business• shifting from competition to collaboration in marketing• niching down to social media, SEO and ads to enable partnerships• using peers to review offers, messaging and launch plans• building a trusted group of two to five founders• practical cadence for meetups and hot seats• benefits of an online hub with daily touchpoints• learning faster by studying others’ misstepsJoin the Boss Marketing Club for $88/year. Your first 30 days are free. Add it to your phone and get daily access, office hours, and resources. Find it on my website or in my LinkTree on Facebook and Instagram. Support the show
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Send us Fan Mail We share how choosing the right people changed our results, from guarded solo work to open collaboration that drives sales and calmer launches. We talk about picking a small circle, learning from others’ mistakes, and why competitors can become partners. • defining community as the circle that shapes decisions • lessons from isolating as a young founder and woman in business • shifting from competition to collaboration in marketing • niching down to social media, SEO and ads...
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Build A Business Community That Sells
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