Build a Consulting Business Around Your Expertise with Angela Frank episode artwork

EPISODE · Jul 30, 2026 · 47 MIN

Build a Consulting Business Around Your Expertise with Angela Frank

from Power of Why with Naomi Haile · host Naomi Haile

According to Upwork, 76.4 million Americans are part of the freelance workforce, which grew from 57 million in 2019. And by 2027? This number is expected to rise to over 50% of the U.S. workforce.Angela Frank is a fractional CMO, growth marketing advisor, and founder of The Growth Directive, a marketing consultancy that helps founders build clear, sustainable marketing strategies that support long-term growth. With a track record of generating over $60 million in revenue for startups and scaling brands, Angela brings a rare combination of in-house operator experience and scrappy entrepreneurial instinct to companies she works with.Angela's path to consulting was anything but linear. She grew up in a small town in northern Minnesota and the first in her family to pursue a four-year college degree.She started her first Etsy shop as a sophomore in college, ran a thriving e-commerce business during the pandemic, then pivoted into corporate marketing roles before eventually negotiating her way into a fractional arrangement with her employer.As you will learn, she proposed they use the money saved to invest in another marketing channel. And for her, she used that freed up time to build her consulting practice. She officially went full-time in her business in 2022.Angela is the award-winning author of Your Marketing Ecosystem: How Brands Can Market Less and Sell More, which teaches founders and consultants how to build connected marketing systems that drive results without complexity. She also hosts The Growth Pod, a podcast where she shares practical insights on marketing strategy, consulting, and business building.Her current focus is helping experienced operators and marketers turn their expertise into structured, profitable consulting practices.Connect with AngelaLinkedIn: Angela FrankWebsite: The Growth DirectiveBook: Your Marketing Ecosystem: How Brands Can Market Less and Sell MoreInstagram: @angelafrankofficialThreads: @angelafrankofficial Connect with NaomiWebsite: www.naomihaile.comLinkedIn: Naomi HaileInstagram: @naomiahaileYouTube: Naomi Haile

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