Build a Feel-Good Business: Ditch Hustle Culture, Align Your Brand, and Grow with Authentic Marketing w/ Tahnee Hipel

In this Social Media Decoded episode, entrepreneur, professor, and coffee shop owner Tahnee Hipel shares how to build a feel-good business that balances profit with purpose—without buying into hustle culture. We dig into aligning your brand with your values, telling authentic stories on social, avoiding burnout, and turning clarity + consistency into cash (even if you’re pivoting or re-igniting your spark at 40+). What You’ll Learn The feel-good business blueprint: alignment > hustle, and what that looks like day-to-dayHow to use social media to tell your story authentically and attract aligned clients Practical steps to balance passion and profit (pricing, offers, boundaries) Burnout prevention: systems, routines, and energy management that actually work Getting started (or restarted) with your personal brand—without feeling fake or forced Guest Resources Website: tahneehipel.comYouTube: youtube.com/@TahneeHipel Success Planner: tahneehipel.com/success_plannerBruud Coffee Bar (Instagram): instagram.com/bruudcoffeebar Instagram (Tahnee): @tahneeunlimited Ideal For Women entrepreneurs, creators, and small business owners who want sustainable growth, brand alignment, and marketing that feels good and performs. Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE feel-good business, ditch hustle culture, authentic marketing, personal branding for entrepreneurs, values-based business, women entrepreneurs over 40, avoid burnout in business, balance passion and profit, social media storytelling, brand alignment, sustainable growth strategies, purpose-driven business, rebuild your brand, mindful entrepreneurship, routines for entrepreneurs, Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.