Build a Personal Brand Before AI Makes the Choice for You with Chris Panteli

If ChatGPT had to recommend one person in your industry tomorrow… would it say your name?Alyssa Nolte and Chris Panteli unpack why personal branding is no longer just for influencers, authors, or celebrity CEOs. AI search is changing how people discover businesses, experts, and service providers. Instead of showing a list of companies, tools like ChatGPT and Perplexity are starting to recommend actual people.That changes everything.From real estate agents and lawyers to consultants and local business owners, your online presence now shapes whether AI trusts you enough to recommend you. Chris explains how personal brands, SEO, podcasts, reviews, social profiles, and media mentions all work together to influence AI search results.If you care about marketing, SEO, AI, customer trust, or the future of discoverability, this conversation will make you rethink how customer relationships are built online.Key Takeaways:AI search is shifting from companies to people ChatGPT is starting to recommend specific experts instead of just linking to websites.Your online presence needs consistency Your website, LinkedIn, social media, reviews, and bios all help AI understand who you are and what you do.Local businesses are not exempt Realtors, lawyers, contractors, and small business owners may be impacted faster than they think.Chris Panteli shares practical advice for building a personal brand that AI can recognize and trust, including:How to optimize your digital presenceWhy podcasts and media mentions matterWhat AI tools actually “know” about youHow to influence AI search results without paid adsWhy reputation and trust signals matter more than everResources & People Mentioned: Martin Lewis / Money Saving Expert OpenAI ChatGPT Perplexity Claude Sam Altman linkify.io/cheat-sheetMore from Alyssa Nolte: alyssanolte.substack.com linkedin.com/in/alyssanolte