Build A Presence And Brand Online Using LinkedIn Ads w/ AJ Wilcox #28

I have a lot of friends these days who are trying to create a side hustle online. They are looking to build their brand and presence online ... and in some cases, to sell a product or service. If that's you, or if you find that world as fascinating as I do, then you’re going to love this interview. That’s because we speak with AJ Wilcox - a master at online marketing, and in particular LinkedIn Ads. AJ is a long-time digital marketer and has been at the forefront of LinkedIn Ads since 2011. He founded B2Linked.com in 2014, which specializes in LinkedIn Ads account management, training, and consulting. Since then, he’s managed hundreds of accounts and a combined $100 million in ad spend on the network. And if you’re looking for credibility – you’ll be hard-pressed to find someone with better chops as he’s worked directly with several of LinkedIn’s top 10 accounts as well. In today’s episode, AJ and I discuss: What makes online marketing – and LinkedIn Ads in particular – so effective The value of using social media versus Google for advertising Do it yourself training and how-to recommendations Book recommendations to help fuel your entrepreneurial journey And so much more! All the links and resources AJ and I discussed can be found at the page created just for this episode. You’ll find it all at nextyearnowpodcast.com/28