Build an Estimator - Casey Stanton - Fractional CMO Show - Episode #035

To predict the success of a marketing strategy, you need to build a tool that can estimate what that success will look like for your client. Casey Stanton breaks down what goes into creating an effective and accurate tool along with a great use case. Find out how to measure and understand the outcomes of your efforts!   Takeaways: You need to build an estimation tool for your clients and team to use to measure the success of a marketing strategy. Having this calculator informs you of the strategy's likelihood of being successful.  If you are currently using webinars in your strategy, you need to use a 1-click opt-in with your invitations as this will boost registrations and save you from losing 70%-90% of the clicks. If you do this, your CTR and RSVP rate should be equal.  When building out your calculator, the first question is, what is your registration timeline? The baseline metrics that you need to know to build your tool are your open rate, CTR, RSVP rate, and show rate.  In order to start predicting the success of a marketing event, it's crucial to know what the RSVP and Show-up rates for your events are from every channel.   Quote of the Show: "Start predicting major outcomes and then understand what has to be true along the way"  - Casey Stanton   Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://cmox.co/call/ The Fractional CMO Method: https://cmox.co/book/   Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/ssNW1BMjTcM