Build Demand for Your Brand and Explode your Business and Profitability with Melinda Emerson - Episode 277

Curtis interviews Melinda Emerson, known as "SmallBizLady," who is America's #1 Small Business Expert and a media spokesperson, influencer, and keynote speaker. She has been the CEO of Quintessence Group for over 24 years and has a marketing consulting firm that serves Fortune 500 brands targeting the small business market. Melinda also has an online school, SmallBizLadyUniversity.com, which teaches small business growth and online marketing skills. She has been a featured speaker in various media outlets, including The Wall Street Journal, The Washington Post, Forbes, Fortune, USA Today, MSNBC, CNBC, ABC News, Entrepreneur, Inc., Essence, and Black Enterprise. In 2021, HubSpot named her one of the top business coaches in America, and in 2019, Forbes magazine named her the #1 woman for entrepreneurs to follow on Twitter. Melinda is the creator and host of The Smallbizchat Podcast and has published over 5000 articles on her blog, SucceedAsYourOwnBoss.com. She is the bestselling author of Become Your Own Boss in 12 Months. They have discussed some important aspects of marketing and how to build an in-demand brand.   Links and Resources from this Episode https://www.practicalwealthadvisors.com https://www.practicalwealthsolutions.net/ Email Curtis for a free report - [email protected] Call his office - 610-622-3121 ERC Tax Credit - https://ercspecialists.com?fpr=curtis75 Schedule a call with Curtis: https://aptwithcurtis.as.me/Strategysession CashFlow Mapping: https://practicalwealth.cashflowmapping.com/lp/PWbudgetsstink Private Reserve Strategy: https://app.agent-crm.com/v2/preview/vWh4TyHnUBXdULimd82i Connect with Melinda Emerson www.succeedasyourownboss.com www.smallbizladyuniversity.com www.linkedin.com/in/melindaemerson www.twitter.com/smallbizlady www.facebook.com/smallbizlady www.instagram.com/smallbizlady www.smallbizladyuniversity.com https://www.youtube.com/c/melindaemerson Special Listener Gift Schedule a 15-Minute Call with Curtis: https://aptwithcurtis.as.me/Strategysession  Show Notes How Melinda became the small biz lady Demonstrating practical skill over simply claiming expertise The importance of branding and demonstrating expertise as ways to draw ideal clients Solving a need for your client with your business and focusing on purpose rather than passion The importance of understanding profitability ratios, not just gross revenue Defining what you want to be known for in your personal or business branding strategy Targeting the right audience and finding strategic partners in business events Making the decision to invest in oneself and attend such events, pointing out the tax deductibility of such expenses Improving mindset and skill set by attending the event Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you're subscribed to the podcast so you get the latest episodes. Click here to subscribe with Apple Podcasts Click here to subscribe with Spotify Click here to subscribe with Stitcher Click here to subscribe with RSS