Build Growth Systems That Scale Without Burnout With Kathie Feng

On BizBlend Podcast, host Sana sits down with Kathie Feng, founder of Signal Growth, to break down why real growth is engineered, not hoped for. If you are entering a new year asking what actually moved the needle, this episode gives you a clearer way to think about scaling without losing your edge. This is for founders and SMB owners who have momentum but want repeatable systems. Kathie explains how to tighten your ICP, build smarter pricing tiers, expand through segmentation, and use AI as an amplifier, not a replacement, so you can scale revenue and confidence with intention. About the Guest: Kathie Feng is the founder and growth architect at Signal Growth. She has 13+ years leading growth across brands including Corona, Modelo (Constellation Brands), Pave, Discover, Capital One, and Shiseido. Key Takeaways: Do not blame the product first, validate ICP fit before you rebuild anything Use customer segmentation to scale beyond one audience ceiling Build pricing tiers based on willingness to buy, not founder gut feel Treat GTM as a living system, not a launch checklist Use AI to reduce workflow friction, but judge it by training quality and outcomes How to Connect With the Guest: LinkedIn: Kathie Feng Website: https://signalgrowth.ai/  Want to be a guest on Healthy Mind, Healthy Life/BizBlend? DM on PM - Send me a message on PodMatch DM Me Here: https://www.podmatch.com/hostdetailpreview/avik Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer. Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it’s become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty, storyteller, survivor, and wellness advocate. With over 6000+ episodes and 200K+ global listeners, we unite voices, break stigma, and build a world where every story matters. 👉 Subscribe and be part of this healing journey. Contact: 💼 Brand: Healthy Mind By Avik™ 📧 Email: https://www.podhub.club/ 📍 Based in: India & USA 🎧 Listen to all podcast shows: https://www.podbean.com/podcast-network/healthymindbyavik 🤝 Be a guest: https://www.healthymindbyavik.com/beaguest 📩 Newsletter: https://healthymindbyavik.substack.com/ #podmatch #healthymindbyavik #podhub.club #bizblendpodcast #entrepreneurship #founderjourney #gotomarket #growthstrategy #productmarketfit #customersegmentation #pricingstrategy #businesssystems #aiforbusiness #startupgrowth #scalingsmart #leadershipmindset #sustainablegrowth