Build It to Sell—Even If You Never Sell It with Muriel Touati

To learn more about valuable resources for entrepreneurs and business owners, please visit https://www.sbprou.com/Build It to Sell—Even If You Never Sell It is covered in this Podcast.***************************************What if the secret to building a more profitable, scalable, and enjoyable business has nothing to do with selling it?In this episode of Leadership LIVE @ 8:05!, Andrew Frazier, MBA, CFA, is joined by acquisition entrepreneur and author Muriel Touati to explore a powerful concept: the same factors that make a business attractive to buyers also make it stronger for owners who plan to keep it.Drawing from her experience evaluating businesses for acquisition and researching what drives business value, Muriel reveals the common weaknesses that buyers immediately spot—and how business owners can eliminate them long before these weaknesses become growth barriers.Whether you're a future entrepreneur, an early-stage business owner, or the leader of an established company, this conversation will help you think differently about growth. You'll learn how to build a business that is more resilient, more valuable, and less dependent on you—creating greater freedom, profitability, and long-term success.Because the ultimate goal isn't necessarily to sell your business. It's to build one so strong that you could.• LinkedIn:   / murieltouati  • Website: https://www.exit3dstudio.com/