EPISODE · Mar 11, 2026 · 27 MIN
Build mental equity, build your brand: a Bader Rutter podcast, a podcast sponsored by Bader Rutter
from The PR Week · host David Jordan, Gideon Fidelzeid
According to Bader Rutter CEO David Jordan, a brand's ultimate goal should be to become the reflex choice of consumers. The ultimate way to achieve that is by establishing mental equity. Think of it as an equation: Belief + Behavior = Mental Equity. During this discussion, Jordan highlights two recent campaigns — including a 2026 PRWeek Awards finalist in the Best in B2B category — to illustrate this innovative marketing approach, one that has reaped impressive and measurable benefits to the brands involved. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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According to Bader Rutter CEO David Jordan, a brand's ultimate goal should be to become the reflex choice of consumers.
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Build mental equity, build your brand: a Bader Rutter podcast, a podcast sponsored by Bader Rutter
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