Build Online Visibility (Without The Burnout) with Heidi Suutari | 086

from Architecture Business Club with Jon Clayton

Jon and special guest Heidi Suter, co-founder and CEO of Arkiste, discuss effective ways to build and maintain an online presence for architects and designers. They explore SEO tactics, the importance of having a detailed and updated portfolio, and using platforms like Pinterest for increased visibility. Heidi shares her journey into the architecture space and offers valuable tips for repurposing content and optimising your website. Jon provides insights into leveraging digital tools to avoid burnout while maintaining a strong online presence.Today's Guest...Heidi Suutari is the co-founder and CEO of Arkiste—a digital playground made just for design professionals, where architects and designers can show off their best work and get found by dream clients.Based in Helsinki but running an international crew, she’s a tech and marketing pro who’s obsessed with helping creative people win online. Heidi once got rejected from architecture school, but now she’s building Arkiste, so what goes around comes around. Always learning, and passionate about helping others succeed, Heidi’s here to make sure your work gets noticed onlineEpisode Highlights...00:00 Introduction01:18 Meet Heidi Suter: Co-founder and CEO of Arkiste02:25 Heidi's Personal Interests and Background04:07 Long-term Online Strategies for Architects07:31 SEO Tips for Architects17:10 Using Pinterest to Boost Visibility22:29 Importance of a Well-Designed Website27:22 Effective Social Media Strategies30:34 About Arkiste: A Digital Playground for Designers38:26 Final Thoughts and Favourite Places40:00 Conclusion and FarewellKey Takeaways...Use SEO to Stand Out: You need to use the right words on your website to help people find you. Make sure to describe your work well and use the words that your clients might use to search for services like yours.Share Your Work Online: Don't keep your amazing projects hidden on your computer. Share them online on platforms like Pinterest and your website. This way, more people can see your work and you can get more clients.Keep Your Website User-Friendly: Your website is the first thing many people will see about you. Make sure it is easy to use, loads quickly, and has all the important information about your projects and how people can contact you.Links Mentioned In The Episode...To start showcasing your work online head to arkiste.com & sign up (for free).—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉 Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

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How long is this episode of Architecture Business Club with Jon Clayton?

This episode is 40 minutes long.

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This episode was published on June 19, 2025.

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Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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