Build Pricing That Actually Makes Money
from Cracking the Code
Are you actually pricing your work to make money, or are you just hoping the numbers work out at the end of the month? Profitable pricing starts with understanding what it really costs to run the business, where your break-even sits, and how labor, overhead and job type all impact the number you should be charging. In this episode of Cracking The Code, Jason Walker and Brad Barron sit down with James Leichter, President & CEO of Aptora, to break down the numbers behind profitable pricing. James explains why service pricing is often misunderstood, how to calculate and communicate break-even, why labor-heavy jobs need to be priced differently than equipment-heavy work, and how poor pricing can quietly erase profit even when revenue looks strong. He also shares why financial transparency with your team can create stronger buy-in around pricing, productivity and profitability. The post Build Pricing That Actually Makes Money first appeared on My Contractor University | Dashboard.
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