Build, protect, enjoy life, scale up and change the world #24 - with Dr. Amira Erokh

We had a chat with Dr. Amira Erokh, chemist, researcher, entrepreneur and co-founder/CTO of Everdye – a startup that develops low heat, low-energy, biobased dyeing pigments and processes. Talking with Amira was so easy we almost forgot that we were in an interview! She told us about the origins of her interest in the environment, shared great advice for researchers and entrepreneurs, and explained the reasons why it is so important to detoxify the coloring step in fashion and other creative industries.  This interview is part of our IP and Sustainability Special and our campaign for the World Intellectual Property Day (#WorldIPDay), that this year is about “IP and the SDGs: Building our common future with innovation and creativity”  Check out the links to this episode here: https://www.4ipcouncil.com/podcasts