"Build Relationships" Expert Advice For Entrepreneurs w/ Saul Sutton (LetsScale LLC)

The biggest myth in the startup world is that if you have a great idea and you pitch and put your heart into it to the right people it's just gonna work out. Too much focus on the product and the solution you tryna present when it's really more about the relationship and who you know. Sometimes the best things come to life and become those unicorn companies because the investors and people in this business are humans, it's an emotional decision. So it's really important to understand investor psychology, and the landscape and then also get access to those communities.