Build Strategy, Not Stress: Smarter Marketing Moves w/ Heidi Schmidt

In this short but powerful solo episode on this edition of the Business Chaser, Heidi Schmidt breaks down why chasing social media trends, viral moments, or new platforms like TikTok or Substack may be hurting—not helping—your business. Learn how to create an intentional marketing strategy, repurpose content across platforms, and engage your current audience with purpose. If you're feeling overwhelmed by shiny object syndrome or stuck on follower count goals, this episode offers practical marketing education to help you focus on what really drives results.Episode Highlights:Stop Chasing Trends That Don’t Serve YouNurture the Audience You Already HaveVirality Doesn’t Equal Business GrowthAssess Platform ROI Before You CommitYour Energy and Time Are Business AssetsChapters:00:00  Why Most Business Owners Chase the Wrong Metrics  01:50  The Power of Nurturing Your Existing Audience  04:30  What Going Viral Really Gets You  06:45  How to Evaluate Platform ROI Before You Dive In  09:30  Protecting Your Time, Energy, and Marketing Focus Connect with Heidi:Website: www.heidijschmidt.comInstagram: www.instagram.com/heidischmidtcreative IG Hooks Freebie: https://heidischmidtcreative.kit.com/e01c14043eThis podcast is brought to you in partnership with Liz Chapman & COUpcoming Events:Napa Retreat - October 5-8, 2026 - https://laurennajar.myflodesk.com/cetj223rsrGrowth & Connect Events - https://laurennajar.myflodesk.com/hb2a0mwbqwSave 25% with Flodesk - https://flodesk.com/c/OR8VKLLet’s Stay Connected: → Follow Lauren on Instagram: www.instagram.com/laurennajar → Learn more or work with me: www.laurennajar.com → Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails → Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect🎧 Subscribe & Review: Love the episode? Don’t forget to subscribe, leave a review, and share with a friend who needs a business boost and a good chat over a cocktail.