Build the CI engine your sales team needs

from Product Marketing Maestros: Tales from the Front Lines

In this episode of Product Marketing Maestros, Nitin Kartik chats with Beth Winters, Principal PMM at Dynatrace, about how she built a competitive intelligence program from the ground up.Beth shares how she tackled a lack of visibility into the competitive landscape, created scalable battle cards, launched a win/loss program, and delivered high-impact insights across sales, product, and exec teams.

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This episode is 9 minutes long.

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This episode was published on July 4, 2025.

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