Build the Right Product, with Gojko Adzic

Gojko Adzic joins Le Podcast on Emerging Leadership to talk about building products that deliver value, not just output. Gojko is an AWS Serverless Hero, a long-time product builder, and the author of Impact Mapping and Specification by Example.We discuss the painful lesson behind Impact Mapping: shipping high-quality software at high speed while delivering no value, and how that experience pushed Gojko to build a simple, collaborative method to connect business goals to user behavior change and concrete deliverables. We also explore measurement, leading indicators, scoreboards, and cadence of accountability. Along the way, we get into pair programming, conflict in close collaboration, and why software and IT evolve in an upward spiral.In this episode we cover:what Impact Mapping is and why it mattershow teams can burn money efficiently and still failsimple vs easyleading indicators, scoreboards, and accountability rhythmsexperimentation and measuring valuecollaboration patterns, examples, and conflict handlingpair programming, quality, and sustainabilityhow product and software practices evolve over timeFind out the transcript and much more in the companion blog post!