Build Trust Before Pipeline | Ihar Heneralau

Ihar Heneralau joins Meir Heimowitz on The RevGenAI Podcast to talk about why trust has to come before pipeline in modern B2B growth.They dig into attraction-led marketing, why buyers are overwhelmed by the explosion of podcasts, email tools, CRMs, and AI-generated sameness, and why companies need to create emotional resonance instead of just more promotion.Ihar also shares how mentors, experiential groups, and founder communities shape the journey, and why building a village around the work can become a real advantage.Watch the full episode on YouTube: https://www.youtube.com/watch?v=49hMIcQkOs0