Build trust beyond the usual growth hacks

How do you turn browsers into loyal fans without a playbook full of tactics?In this episode, Finula Crowe, founder of New Day Originals, joins Rich Evans (standing in for Pete and Adam) to talk about building a fashion brand that’s rooted in real values, community, and story – not smoke and mirrors.They cover:– Why raw, real UGC builds more trust than glossy ads– What most brands get wrong about social proof– How Finula turned one lockdown idea into a cult-favourite, eco-led label– Why trust is the real conversion tool– And the content + community play that keeps customers coming backThis episode is packed full of insights that’ll make you rethink what actually earns belief, as well as repeat buys.About the GuestFinula Crowe – Founder of New Day Originals. Ex-SaaS exec turned slow fashion rebel. Creating boho dresses with a conscience (and a loyal following to match).About the HostRich Evans – Founder of Get Better, email obsessive, eCom Collab Club™ ride-or-die.Work with BlendLeaking trust (and sales) after someone lands on your page? Book a free “Metric on Fire” diagnostic: ⁠[Insert Link]#Shopify #BrandTrust #DTC #SocialProof #EcommerceGrowth #FounderStories #RetentionMarketing #CustomerExperience #SlowFashion #CRO #UGC #NewDayOriginals #eComCollabClub #BlendCommerce #GetBetterEmailMarketing