Build vs Buy: How Product Managers Make the Call

In this episode of The Product Handbook, we unpack the classic build vs. buy decision — one of the most strategic choices a product manager can face.You’ll learn:How to decide when to build custom solutions and when to buy off-the-shelf or SaaS toolsThe trade-offs between speed, cost, control, and long-term differentiationHow to factor in total cost of ownership, vendor lock-in, and roadmap flexibilityWhy commodity features are usually better bought, while differentiating ones may be worth buildingPractical frameworks for aligning this decision with your company’s strategy and goalsIf you’ve ever debated whether to build something in-house or bring in a vendor, this episode gives you the tools and mindset to make the choice with confidence.