Build Your ARM Before Your LEG

SUMMARY KEYWORDSclients, increase, expenses, arm, business, gym, photographer, revenue, hourly rate, work, bucks, crm, paying, owner, hire, retention, simple, coaches, raise, coming SUMMARY KEYWORDSclients, increase, expenses, arm, business, gym, photographer, revenue, hourly rate, work, bucks, crm, paying, owner, hire, retention, simple, coaches, raise, comingToday, we're going to talk about raising client value before you do anything else. I'm going to go through this in three big topics. First, the six levers that will grow any business.Then, why ARM (client value) comes firsThen I'm going to talk about how ARM improves everything else. Then I'm going to tell you how to improve your ARM. OIf you're trying to boost your net owner benefit--how much you take home--the easiest way to do that is to increase how much each client pays. If you're trying to increase length of engagement, how long a client sticks around, the best way to do that is to start with high value clients who stick around longer.If you're trying to boost your effective hourly rate, the best way to do that is to increase the price that your clients are paying. If you're trying to get a better return on your expenses, the best way to do that isn't by cutting your expenses. It's by increasing your revenue. And if you're trying to get more clients, I challenge you to ask, "do I actually need 50 more clients if every client that I'm paying is playing slightly more?"Then I'm going to give you three case studies.  Thanks for listening to business is good. If you'd like to chat about this episode or the blog posts or podcasts that I put on the business is good site. Just go to business is good.com and click Join the movement. We'll see you there.Thanks for listening to business is good. If you'd like to chat about this episode or the blog posts or podcasts that I put on the business is good site. Just go to business is good.com and click Join the movement. We'll see you there.Connect with Chris Cooper:Website - https://businessisgood.com/