Build Your Brand

In this eposide, the Paul Durso, Kyle Morgan, and Corbin Lappin dive into a conversation about building both corporate and personal brands, using real-life examples and personal experiences. Corbin, the guest, shares the origin and evolution of his lifestyle brand “See You Out There,” inspired by his love of fly fishing and outdoor adventures. They discuss the importance of authenticity in branding, the balance between staying true to personal beliefs and appealing to an audience, and the risks of online engagement. The conversation also touches on branding missteps by major companies like Jaguar and Coca-Cola, emphasizing the dangers of alienating a loyal customer base. Ultimately, they stress that branding is about connection, consistency, and authenticity—both for individuals and businesses. www.planningmadesimple.com