Build Your Brand From the Inside Out (Especially When Morale Is Low)

Buy low, sell high. The same logic that drives investing applies to brand building, and right now is a buy-low moment.This week’s Field Notes makes the case that mid-2026, with morale low and the economy strained, is exactly the right time to build your brand from the inside out. Dan walks through how Vibe, Tribe & Why® works internally (applied to HR, talent, and culture) just as powerfully as it works externally, and shares how Brand Shepherd is following its own advice in its 20th year.If you have been waiting for the right time to get clear on who your brand is, what it stands for, and who it is for, this is it. Get full access to Brand Shepherd at brandshepherd.substack.com/subscribe