Build Your Client Acquisition System to Make £1M/year - Craig Herd

Get Craig's playbook to start building your acquisition system today:https://bnce.link/DozfETOYIn today's episode, I sit down with growth strategist Craig Herd to discuss the challenges faced by consultancy founders, particularly the 'founder trap' where initial success limits further growth.Craig stresses on the importance of systemisation in scaling businesses beyond the £500k/year mark and managing the emotional rollercoaster when the revenue flutuates.We also cover the psychological barriers that prevent founders from delegating and scaling effectively, as well as the tendency of underusing LinkedIn for lead generation.Finally, Craig provides insights on identifying ideal clients to create a more predictable business pipeline through building a targeted lead list, understanding the role of LinkedIn in client acquisition, and so much more.Finally, we talk about the value of podcasts as a networking tool and share strategies for maximising content to drive growth.Chapters:00:00 Introduction to Today's Episode00:30 The Founder Trap: Understanding Growth Limitations03:08 Systemisation: The Key to Scaling Beyond £500k/year05:45 The Roller Coaster of Consultancy: Managing Revenue Fluctuations08:56 Psychology of the Founder: Breaking Free from Limitations11:50 Leveraging LinkedIn: Common Mistakes and Best Practices14:53 Identifying Your Ideal Client: Craig's Strategic Approach23:53 Building Your Forever Leads List30:58 Understanding LinkedIn's Role in Client Acquisition36:38 The Importance of Fundamentals in Business Growth38:05 Leveraging Podcasts for Networking and Growth48:06 Maximising Content for Immediate ImpactConnect with Craig Herd on Linkedin:https://bnce.link/MwFSotWoCheck out Craig's Consultancy Growth Podcast:https://bnce.link/1EnQzw8fConnect with me on LinkedIn:https://bnce.link/qUXymbCbGet the Listener-to-Lead mini playbook:https://bnce.link/g8EtrUkS