Build Your Dream Firm (Week 1): Niche or Stay Stuck

Shane Smith and Trevor White kick off a 90-day series on building (or pivoting) your law firm the right way—starting with the one question most lawyers dodge: What do you actually want? They break down why “doing everything” caps your revenue, traps you in feast-or-famine, and turns you into the Walmart of attorneys. Shane shares how he launched PI while doing criminal defense for cash flow—and why he kept time carved out to build the practice he truly wanted. You’ll learn the real cost of ignoring niche, why generalists get price-shopped, and how elite firms broadcast a clear flag to the exact clients they want. If you’re stuck, overwhelmed, or wearing the “golden handcuffs,” this episode maps your first move. The Legal Edge "Unlock the Edge" Get your FREE copy of The Power of the Pivot and learn more at https://www.legaledgecoaching.com/go/