Building a $100 Million Brand, One Bridesmaid Dress at a Time

from Shopify Masters · host Shuang Esther Shan, Shopify

From $10 Instagram ads to a $100M brand, Birdy Grey scaled by focusing on what mattered most—its customers. Founder Grace Lee Chen shares how listening, testing, and staying true to her story turned bridesmaid dresses into a breakout business. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What this episode covers

Discover how Birdy Grey founder Grace Lee Chen scaled to $100M with smart product focus, customer feedback, and social-first brand growth.

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Building a $100 Million Brand, One Bridesmaid Dress at a Time

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This episode is 20 minutes long.

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This episode was published on April 29, 2025.

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