Building a 127-Broker Insurance Agency: Sales Psychology and Leadership | Lorne Marr | EP 126

In this episode of Leading Minds Revealed, Michael Apollo speaks with entrepreneur and insurance industry leader Lorne Marr. Lorne shares insights from building and scaling a life insurance agency from a one-person operation into a network of more than 100 brokers before selling the company to Hub International. The conversation explores leadership, sales psychology, and the systems required to scale organizations successfully. Lorne explains how business owners must identify their highest value activities, delegate operational tasks, and build strong teams to support long-term growth. Listeners will also hear how trust, consistent follow-up, and disciplined routines can significantly influence business outcomes.