EPISODE · Jul 2, 2019 · 30 MIN
Building a B2B Brand That Customers Love
from The Kula Ring · host Kula Partners
Greg Palese, VP Marketing at Klein Tools, proves that brand-building isn’t just for B2C. He shares his experiences marketing an iconic manufacturing brand—including how to nurture brand fans and how Klein Tools is shaping the conversation around the trades skills gap, resulting in over $38 million in earned media.
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Building a B2B Brand That Customers Love
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This episode was published on July 2, 2019.
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