Building a Balanced Business: Irene’s Journey with Divine OBM

In this episode of Entrepreneurs with Heart, hosts Sydney and Adria welcome Irene, an accomplished online business manager (OBM) and mother of four, who shares her journey from a solo entrepreneur to a trusted operations partner for growing businesses. Irene, founder of Divine OBM, opens up about her experience in creating healthy work boundaries, managing clients across time zones, and balancing her professional ambitions with her responsibilities as a parent.Adria and Sydney discuss how Irene mastered the art of running efficient and smooth business launches, complete with step-by-step details for preparing, executing, and optimizing every campaign. With a genuine focus on maintaining mental well-being and sustainability, Irene offers practical advice for anyone feeling the strain of scaling a business. Irene shares tips on setting boundaries, managing work-life harmony, and building a support team that enables entrepreneurs to focus on what truly matters. This episode is packed with actionable advice and inspiration for entrepreneurs looking to grow their business without compromising their personal lives.Topics Discussed in the Episode:Irene’s journey from virtual assistant to a successful online business managerStrategies for setting and communicating boundaries in work and lifeA breakdown of a successful launch strategy: pre-launch, launch, and post-launch phasesHow to build and optimize marketing funnels to capture and convert leadsBalancing family, self-care, and work across different time zonesConnect with Irene and Divine OBM:https://divineobm.com/https://www.instagram.com/divine_obm/?hl=enhttps://www.facebook.com/divineOBM/https://ke.linkedin.com/in/irenemuriukiConnect with Sydney:WebsiteShopInstagramConnect with AdriaWebsiteInstagram