Building a Beachfront Empire with Alicia Cox

What if your favorite beach day came with incredible food, good wine, and a purpose? This week on Locales Only, we’re riding along the Southern California coast with Alicia Cox, the founder and CEO of Prjkt Restaurant Group.From her early days in hospitality to running multiple oceanfront restaurants, Alicia has carved out a unique niche—elevated beachfront dining with heart. We talk about her latest concept, Sahara’s Sandbar & Pizza, named after her daughter and built on a giveback model that supports families facing homelessness.We’ll also get into the power of representation in business, what it means to create space for others, and how a career in food and hospitality can become something much bigger than just what’s on the plate. Learn more about your ad choices. Visit megaphone.fm/adchoices