Building a Beauty Business: Planning, Research & Finding Your Niche | Ajia Minnis Cruz Lanham | CEO+ Owner & Founder | Thrive Hair Bar

Tune in as Ajia shares her insights on business planning, funding, customer experience, and creating a niche in the beauty industry.Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!KEY TAKEAWAYS:🔅From Tech Sales taking her around the country, Ajia always had a challenge finding someone to work with her natural hair, so she opened Thrive Hair Bar to fill this gap.🔅If you want to open up your own business, make a plan and do your research. Who is your target audience? How are you going to fund it? Have you looked into grants? Google: “government grants” and use that to start your research!🔅The difference between a salon and a suite is that a salon is a team and cohesive experience, while a suite is a one-on-one experience with walls separating everyone. These are very different customer experiences.🔅Thrive hair bar does not do any chemical work or extensions. So, stylists who want to do those services are free to work elsewhere or have a suite to do those services.🔅Creating membership and unique experiences creates stickiness for customers through brand loyalty and ecosystem inclusion🔅Funding your business can come from grants, savings, 401k loans to yourself, investors, and loans. Make sure you are asking for enough money for a runway. If you are taking a loan or hitting up your 401k, make sure you calculate the ROI first to make sure this move is worth it.👉Follow Ajia on IG here.👉Follow Thrive Hair Bar on IG here.The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.CONNECT WITH US📬 Subscribe to our free newsletter📸 Connect on Instagram🎵 Connect on TikTok📺 Watch on YouTube📝 Check out our BlogThe views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.