Building a Better B2B Marketing Strategy with New Technology

For many manufacturers, the drive to build out their organization internally has been strong for the last five or more years in response to a rapidly-changing marketing and sales landscape. In this episode of The Kula Ring, Dan Ricklefs, Vice President of Marketing at Precision Pulley & Idler (PPI), talks about how the organization is expanding its marketing infrastructure after a series of successful acquisitions. He discusses his playbook for creating marketing strategies, how the company is evolving its marketing tech stack, and the significance of adopting marketing technology as a tool for knowledge transfer to address upcoming retirements.