Building a Better Frozen Waffle with Emily Groden

On this episode of The Perfect Bite podcast, host Sarah Perkins sits down with Emily Groden, founder and CEO of Evergreen waffles, the better-for-you frozen waffle brand now sold in more than 8,500 grocery stores nationwide.Emily’s story is anything but traditional. After graduating from Yale and Harvard Law School, she became General Counsel for The Alinea Group—one of the most innovative and prestigious restaurant groups in the world. But it was pregnancy, motherhood, and a podcast on frozen waffles that sparked an idea that would change her career — and the breakfast aisle — forever.In this episode, Emily shares how she built Evergreen waffles from her home kitchen into a nationally distributed CPG brand, all while staying true to real ingredients, thoughtful sourcing, and steadfast business and nutrition values.In this episode, we discuss: • How Evergreen waffles was born from motherhood and necessity • The leap from corporate law to food entrepreneurship • Lessons Emily learned working at The Alinea Group and Tock • Building a frozen CPG brand with real, whole-food ingredients • Scaling manufacturing, retail distribution, and supply chain • Why shooting your shot — even with a cold email — matters • The challenges and rewards of building a Midwest-based CPG brandPerfect Bite listeners—get 15% off your Evergreen order on eatevergreen.com with code ‘TPB15’! Visit www.eatevergreen.com to shop, learn more, and find store locations with product near you. You can follow Evergreen on Instagram at @eatevergreen. Subscribe to The Perfect Bite podcast on Apple Podcasts, Spotify, or wherever you listen! Want to watch the entire episode? Head here to our YouTube!You can follow us on social media @perfectbitepod and sign up for our newsletter on Substack!