Building a Better Future: Exploring Real Estate Branding with Artem Burtsev

In this episode of Made in Cyprus – Big Business Stories from a Tiny Island, our host sits down with Artem Burtsev, CMO of bb:, to explore the evolving world of real estate branding in Cyprus. Artem shares his journey through rebranding challenges—from separating development from traditional agency models to launching creative tenders that reshaped market perceptions.Discover how emotional storytelling, strategic pricing, and a focus on customer experience can transform a commodity into an aspirational brand. With insights drawn from both local and international markets, Artem explains why differentiating through authentic, human-centric branding is key to building a better future in an increasingly competitive landscape.Brought to you by Factory 39.