Building a Billion-Dollar Business: Insights from Kimberly Kean on Marketing and Hiring

In this episode of the Kee to Growth podcast, host Jen McKee sits down with Kimberly Kean, also known as the Margin Creator. Kimberly shares her journey from owning family businesses, Jean Johnson Plumbing and Heating and a Zoom Drain franchise, to now focusing on coaching other business owners. With her extensive experience in scaling businesses to seven and eight figures, Kimberly offers valuable insights into navigating the challenges of business ownership and creating a balanced life. Kimberly dives deep into the concept of being a Margin Creator, explaining how business owners can create financial, time, commitment, and mental margin. She emphasizes the importance of financial stability, which allows businesses to sustain marketing efforts, make informed decisions, and leverage tools like ServiceTitan to track advertising effectiveness. Kimberly shares how solid financial footing has been pivotal in her career and how it can be a game changer for others in the trades industry. The discussion also covers the evolution of marketing strategies, from traditional methods like yellow pages to modern digital advertising. Kimberly highlights the importance of a strong online presence, including utilizing pay-per-click, SEO, and social media platforms. She shares successful strategies for building a business's reputation through customer reviews and employee engagement, an approach that has been beneficial in both her personal and family-owned businesses. As Kimberly now builds her own coaching brand, she talks about the challenges and excitement of marketing herself and stepping into the forefront. This episode is packed with actionable insights on marketing, operations, and financial strategies that business owners can implement to drive growth and create the life they desire. 05:28 Business Evolution and Marketing Shifts 08:05 "Financial Stability Trumps Quick Wins" 11:37 Plumbing Business Success Metrics 15:19 Streamlined Credit Process for Plumbing Jobs 16:04 Financial Stability Enables Business Growth 21:44 Uniform Flexibility for Camera-Ready Crew 22:42 Rethinking Parenting Priorities 27:10 Financial Stability Drives Business Growth 28:29 Visit KimberlyKean.com Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive.    Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/ Listening on a desktop & can't see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/