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Building a Billion-Dollar Fandom: WEBTOON's Creator Economy Playbook

EPISODE · Jul 29, 2025 · 47 MIN

Building a Billion-Dollar Fandom: WEBTOON's Creator Economy Playbook

from Secrets of Rockstar CFOs

Company environment changes as market trends and customer demands evolve. To avoid losing your momentum and keep your entire team on the right track, maintaining a culture of accountability is a must. David Lee, CFO and COO of Webtoon Entertainment, shares how creating such a workplace environment made them the world’s largest digital comics platform right now. In this conversation with Jack McCullough, he explains how to achieve entrepreneurial success in a global company without sacrificing artistic touch and human connection. David also shares how his mentors, his experiences working with different companies, and the most important lessons of his childhood shaped him into a versatile CFO in today’s volatile market.

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Building a Billion-Dollar Fandom: WEBTOON's Creator Economy Playbook

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