Building a billion dollar rights business with PGA's Rick Anderson

Rick Anderson, chief media officer at the PGA Tour joins SportsPro's managing director Nick Meacham to speak about what it's like to navigate one of the most complex media ecosystems in the sports rights holder landscape.   In this episode of the StreamTime Podcast Rick Anderson shares his experiences from a 25-year career, from managing over 200 people at PGA to helping build a billon dollar rights business.  Rick also discusses how the PGA are tackling the age problem in golf, what the betting revolution means for the sport and how they aim to ride the wave of rocketing golf participation numbers.