Building a Bitcoin Media Company: Content, YouTube Algorithms & Finding Your Superpower | Julian Figueroa (Exit Manual, Get Based) [EB07]

Julian Figueroa, co-founder of Get Based and creator of The Exit Manual YouTube channel, joins Keith for a wide-ranging conversation about what it actually takes to build Bitcoin media from scratch. Julian breaks down how he thinks about YouTube — audience demographics, bridging videos, the algorithm, and why personalities matter more than channels. He shares how Get Based targets Gen Z Bitcoiners, why stoicism and Bitcoin overlap more than you'd think, and what "bridging videos" are and why they're the hardest content to make. The conversation takes a sharp turn into AI, writing, and creativity — and why Julian thinks authentic human writing is about to become more valuable, not less. What you'll learn: How to build a Bitcoin YouTube channel with a strategy (not just passion) Why Julian targets Gen Z over older Bitcoiners The surprising overlap between stoicism and Bitcoin How to actually live on the Bitcoin standard — and when it doesn't make sense Why AI makes great writing more valuable, not obsolete LINKS: GET BASED- https://www.getbased.tv/ | https://www.youtube.com/@getbasedtv THE EXIT MANUAL - https://www.youtube.com/@exitmanual JULIAN TWITTER - https://x.com/kinetic_finance JULIAN NOSTR - https://primal.net/kineticfinance JULIAN INSTAGRAM - https://www.instagram.com/kineticfinance/ FOLLOW ME (Keith): NOSTR - primal.net/keithmeola WEBSITE - keithmeola.com EVERYDAY BITCOIN NOSTR -https://njump.me/npub17rml5yu5ykjezt7ktw3rysffty4pevcv9y2xl2832sa3hqgkaxxqufcva2 EVERYDAY BITCOIN WEBSITE - everydaybitcoinpod.com If you enjoy Everyday Bitcoin, be sure to subscribe and leave a review! FOUNTAIN| SPOTIFY| APPLE| YOUTUBE If you found value in the show, please consider giving value back with a zap: [email protected]