Building a Bootstrapped Skincare Brand

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Sarah Vilenskiy, founder of Blossom Essentials. She has taken her skincare brand from direct-to-consumer roots to the shelves of major retailers like Walmart. Here’s a glimpse of what you’ll learn: From marketing to skincare: Sarah’s founder journeyLearning from agency experiences: good and badNavigating the impact of iOS 14 on Meta AdsTransitioning from DTC to retailAdapting to economic uncertainty and changing consumer behaviorRetail profitability vs. digital acquisition costsBuilding brand trust through education and transparencyLeveraging direct mail and retention strategiesFinding and owning your niche in a crowded marketThe importance of aligning brand voice with founder authenticityFind more episodes on our website.--This episode is brought to you by BSR Digital.BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.To learn more about BSR Digital, visit their website or book a call here.