Building a Brand

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Moe and Denise Lee Yohn discuss the seven brand-building principles that separate the best from the rest. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

Episode metadata supplied by the publisher feed · Published Feb 23, 2014

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Building a Brand

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Signal Talks {+} Moe Abdou & Stefan Beswick Presented by 33voices - Signal Talks are bursts of insights that introduce entrepreneurs and leaders to a set of thinking tools and principles to help them reimagine the real-time growth issues and opportunities that they’re wrestling with.

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