Building a Brand and Growing a Community w/Atlanta Braves’ Laura Estefenn

Today’s guest on the WorkInSports Podcast, the Atlanta Braves’ Laura Estefenn, is at the center of this effort to reach the team’s Hispanic fanbase. Estefenn joined the Braves in 2018 as Content Coordinator for their newly launched Los Bravos platform. She helped grow Los Bravos’ brand exponentially over the next two seasons and is now a Diversity Marketer for the franchise.Fresh off witnessing the team’s exciting run to a 2021 World Series title, the Atlanta Braves’ Laura Estefenn joins VP of Content and Engaged Learning Brian Clapp to discuss:What immigrating to Atlanta from Colombia to play collegiate golf at Kennesaw State was likeWhy she leaned into continuing a career in sports following her playing careerWhat challenges she faced when transitioning to baseball after playing golfHow she approached building the Los Bravos brand through diversity marketing