Building a Brand Around Purpose and Simplicity with Oliver Murphy

Episode 17 of The Design Journeys Podcast hosted by Chris Whyte. New episodes every Wednesday!In this episode, Chris Whyte speaks with Oliver Murphy, founder of SLOWE Living, a brand built around sustainable, minimalist furniture design. Oliver’s career journey began with industrial design at Loughborough University and evolved through branding and freelancing, ultimately leading him to create a brand during the pandemic. He shares how Japanese and Scandinavian aesthetics shaped his design philosophy, the challenges of building a furniture brand from scratch, and how he found purpose by creating a business that aligns with his values of simplicity and intentional living.Key Takeaways:Sustainability in Design: SLOWE Living focuses on minimalist, sustainable furniture that supports thoughtful, intentional living.Influence of Japanese and Scandinavian Design: Oliver’s time in Japan and Denmark inspired his commitment to simple, functional design.Challenges of Transitioning to Product-Based Business: Moving from freelance branding to physical products was a significant, rewarding shift.Community and Support: Oliver emphasizes the importance of community and has created a support network for independent creators.Adapting During the Pandemic: The unique circumstances of the pandemic allowed Oliver to pause, reflect, and start a business that aligned with his core values.Connect with Oliver Murphy on LinkedIn: https://www.linkedin.com/in/olivermurphydesigner/Learn more about SLOWE Living here: https://www.sloweliving.com/Connect with Chris Whyte on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/mrchriswhyte/⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about Kodu Recruitment: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://teamkodu.com/⁠