Building a Brand Before the Product - Chantelle's Story

If you think you need the perfect product before you can launch, think again. In this episode, I sit down with Chantelle, the creative mind behind Pink Stachio — the world’s first strawberry pistachio spread.Here’s the wild part: Chantelle built a powerful brand, a loyal community, and even ran viral pop-ups… all before her signature product officially hit the shelves. That takes vision, persistence, and a whole lot of optimism.In our conversation, she shares exactly how she did it — from balancing a full-time job while building her business, to avoiding burnout, to why planning and time management are non-negotiables. We also dive into the mindset piece: how open-mindedness, market validation, and genuine passion make selling feel effortless.This isn’t just a story about food. It’s a masterclass in building something that connects people, solves a problem, and creates joy.If you’ve ever thought you’re not ready to start because “it’s not perfect yet” - Chantelle’s story will change your mind.⏱ Episode Chapters – Chantelle, Pink Stachio00:00 – Intro: Meet Chantelle & Pink Stachio03:06 – Building a Brand Before the Product Launch05:20 – Partnerships, Feedback & Team Dynamics06:26 – Balancing a Full-Time Job and Entrepreneurship08:42 – Lessons From Burnout & Finding Balance10:55 – Planning and Time Management That Actually Work12:56 – From Employee to Entrepreneur: Taking the Leap13:22 – Market Validation Through Community Engagement15:53 – Crafting a Brand Identity That Sticks20:08 – Smart Marketing Strategies Pre-Launch23:05 – Food as a Connector: Creating Shared Moments24:05 – Passion-Driven Selling: Why It Feels Natural29:08 – Mindset Shifts: Choosing Optimism & Accountability32:30 – Building a Joyful Work Environment34:40 – Closing Thoughts & TakeawaysLINKS: Shantelle @shantellel.ai @pink.stachio Abby @dear__abby_ @wellgirlwork