Building A Brand From Top To Bottom with Alex Husner, Condo-World

Alex has led the strategic marketing and business development efforts for Condo-World since 2009. She manages a team that has grown the company from a local vacation rental business into a nationally recognized condo marketing and technology enterprise. Alex has a passion for developing strategies that drive sales overnight and brand over time, connecting all aspects of digital, social and traditional marketing to keep Condo-World at the forefront of their highly competitive market.  This episode is sponsored by Hostfully! Hostfully is an industry-leading software company that provides property managers and hoteliers with a property management platform and amazing digital custom guidebooks that will make your guests' experience with you 10X better! Use SLICKTALK20 to get $100 off of their property management platform and two months free of their premium digital guidebooks!  As a property manager, business owner, and entrepreneur, you already have so much to do in a 24 hour time period. Don’t let the worry of your property being damaged and focus back on growing your business with Safely! Safely is a proud sponsor and I love that I can use them for my business to ensure my properties are safe, protected and my homeowners know that I think of their asset as my asset too! Go to Safely.com and sign up today and let them know Wil sent you! In this episode, we explore:  04:23 - Alex and Condo-World Background  08:36 - Key to Success  13:16 - Importance of Marketing  19:10 - Steps for Branding package  22:32 - Technology Program  29:02 - Making successful partnerships  32:40 - Software Connectivity Piece  36:55 - Finding Gaps to fill  39:19 - What’s next for Condo-World?  Connecting with the Guest:  LinkedIn: https://www.linkedin.com/in/alex-o-husner-%F0%9F%8C%8E-1844306/  Facebook: https://www.facebook.com/alex.o.husner  Slick Talk Website & Socials: https://bit.ly/3uCsm6H  Mid Roll Ad - 20:53 Learn more about your ad choices. Visit megaphone.fm/adchoices