Building a Brand in College Gymnastics | Every College Athlete Needs Their Own Merch

Lisa's Merch StoreLisa Szeibert is not just a standout gymnast at the University of Missouri, she’s an SEC All-Academic athlete, a former USA Gymnastics national competitor, and one of the most promising student-athletes we’ve seen when it comes to both performance and presence.We’re going to talk about her journey through elite gymnastics, what it’s like competing at the NCAA level, and how she's thinking about her future beyond the floor routine-------------------------------------------------------------------Every athlete—whether they're a star player or a freshman just starting out—puts in the hours, faces the grind, and competes with pride. Yet most athletes never experience having personalized merchandise that truly celebrates their journey.MyPlayer was founded by athletes, for athletes, with one simple mission: to ensure every athlete has their own merch and feels like a star. It began in a basement with Will Collins, a former D3 and D1 wrestler, who passionately created over 25,000 custom graphics for teammates, family friends, and athletes nationwide. Will’s relentless drive turned a single idea into a powerful movement.At MyPlayer, every athlete matters. We're here to celebrate you, your teammates, and your fans—making sure everyone can proudly rep their athlete in style.