Building a Brand: More than Random Acts of Lunch

In today's episode of "Real Talk," Megan Monson, partner in Lowenstein Sandler's Employee Benefits and Executive Compensation practice, speaks with her colleagues Diane Moss, counsel in Lowenstein's Emerging Companies & Venture Capital group, and Lynda A. Bennett, Chair of the firm's Insurance Recovery group, about how lawyers can cultivate their brands so that they stand out amongst competitors, attract potential clients, and foster relationships with existing clients. They describe the benefits of intentionally spending one's non-billable time through involvement with organizations, boards, and groups—both law-related and otherwise; how networking can build transferrable skills such as consensus building and problem solving; and the importance of authenticity. Speakers: Lynda A. Bennett, Partner and Chair, Insurance Recovery Megan Monson, Partner, Employee Benefits & Executive Compensation Diane Moss, Counsel, The Tech Group