Building a Brand on LinkedIn with Goldie Chan

LinkedIn Video: Building Influence and Personal Branding That LastsLinkedIn video is no longer an experiment, and it is not just for people who want to go viral. It is a business tool for building credibility, a personal brand, and direct influence over your professional audience. If you have not noticed the shift, it is time to reconsider how you think about LinkedIn video and its role in modern content strategy.⏰ Timecodes ⏰0:00 - Early days of LinkedIn video & creator skepticism1:01 - How to turn personal brand into business opportunities1:31 - Hollywood and media embracing content creators2:20 - Influencer case studies and building a business4:19 - Success as an influencer: turning fame into business5:14 - Guest introduction: Goldie Chan, author and LinkedIn expert5:48 - Evolution of LinkedIn video: then vs now8:39 - Why so few create content on LinkedIn11:18 - Standing out from AI and "slopified" content14:46 - Overcoming self-doubt and social anxiety in video creation26:45 - Setting boundaries and managing energy as an introverted public figure32:00 - Managing business as a creator through life’s challenges36:16 - Staying in your personal branding lane vs pivoting40:01 - Consistent branding and the power of a clear personal story43:06 - Book details and where to find Goldie Chan