Building a Brand, Raising a Family: Michael Griz’s Journey with Fly Three

In this episode, Luis sits down with Michael Griz, founder of Fly Three Activewear, to discuss the powerful story behind his family-run apparel brand. What started as a creative project during a snowstorm blackout in late 2023 turned into a thriving business — and a meaningful way for Michael to connect with his two sons, Aiden and Khalib.As a single dad, Michael wanted to teach his boys more than just how to make money — he wanted to prepare them for life. He believed in showing them the value of hard work, discipline, and taking risks. That’s exactly what Fly Three became: a way to instill those lessons through hands-on experience.From creating custom socks for local football teams to building a full activewear line, Michael shares how they turned a simple idea into a growing brand. He opens up about the challenges of balancing his finance career, raising his sons, and growing Fly Three. Whether it’s convincing his boys to help load the truck for a pop-up shop or teaching them to handle rejection in sales, Michael makes it clear that success comes from consistency and effort — even when you don’t feel like it.Beyond business, Michael gets personal about the struggles he's faced along the way. He talks about overcoming challenges as a single dad, dealing with the sudden loss of his mother, and confronting his past struggles with alcohol. His honesty offers powerful insight for anyone going through tough times, showing that growth is possible when you commit to change.Michael also shares how his finance background helped him manage the business side of Fly Three, but admits that learning retail and fashion was a whole new challenge. Interestingly, while they originally targeted teenage boys and young men, they discovered their biggest customer base was actually suburban women — which led to expanding their product line to better serve that audience.As Fly Three continues to grow, Michael is focused on building more than just a business — he’s building a community. Their slogan, “Welcome to the Family,” reflects his commitment to creating a brand that’s positive, encouraging, and supportive.Whether you're an artist trying to build your brand, a parent navigating the challenges of raising kids, or an entrepreneur looking for motivation, this episode is packed with valuable insights and inspiration.Check out Fly Three Activewear online at flythreeonline.com.Follow them on Instagram for updates, new product drops, and behind-the-scenes content: @flythree_activewear.Listeners who DM Fly Three with the word "Podcast" can grab a special discount code as a thank you for tuning in!Where to Learn More About Michael Griz and Fly Three