Building A Brand, Red Sox & Drippy Tees

This episode features Paul Procopio, owner and operator of Primo Products. Procopio has recently designed tee shirts for some Boston Red Sox players including Jarren Duran and Romy Gonzalez. He goes into how he built the business and brand and what his current relationship looks like with the Red Sox. We also have some fun talking about drip culture and his uncle's armored truck heist in 1991.